Skechers × Raincross | 11/11/2026
Early Results. Real Momentum.
District 19 — Chicago
Launched October 19, 2026
Comparable-store sales year over year
Comparable-store traffic year over year · 389 more visits
Traffic growth ahead of District 17
Week ending November 7, compared with last year.
District 19 traffic improved from a pre-launch average of -4.9% to +3.5% versus last year, outperforming neighboring District 17 by 8.3 percentage points in the latest reporting week.
District 1 — Carlsbad
Launched November 8, 2026
Successfully activated in just two days.
Think Regionally. Execute Locally.
Regional Coverage — Build coordinated awareness across multiple store trade areas rather than expanding district by district.
Local Precision — Customize geographic targeting, audiences, creative, and messaging to individual stores and communities.
Smarter Investment — Prioritize markets based on store performance, business opportunity, and growth potential rather than distributing budgets evenly.
One coordinated regional strategy, tailored to the needs of each local market.
The Opportunity Is Bigger Than Advertising.
ACCELERATE
Newer, underperforming locations that need aggressive local awareness and customer acquisition.
RECOVER
Established stores in declining traffic markets where targeted marketing can help rebuild customer visits.
SUSTAIN
Established locations that benefit from consistent neighborhood awareness and continued customer engagement.
Different stores have different challenges. Marketing investment should reflect those differences.
National Capabilities. Local Intelligence.
PRECISION TARGETING
Programmatic media buying and geographic audience targeting to reach relevant consumers around each store.
LOCAL MARKET COLLABORATION
Work directly with store, district, and regional managers to understand market challenges, customer behavior, and opportunities.
CONTINUOUS OPTIMIZATION
Regularly refine audiences, geographic coverage, creative, and media investment based on performance and local feedback.
AGILE EXECUTION
A responsive, flexible team capable of quickly adapting campaigns and activating new markets without unnecessary layers of approval.
National media buying capabilities with the responsiveness of a hands-on independent agency.
Ready to Scale. Built to Adapt.
IMMEDIATE: PRIORITY MARKETS
Identify high-opportunity regions and prepare an accelerated activation plan ahead of Black Friday.
NEXT: REGIONAL EXPANSION
Launch coordinated groups of stores, incorporating local market research, retail leadership feedback, and early performance insights.
ONGOING: NATIONAL OPTIMIZATION
Continuously measure results, adjust media investment, refine targeting, and expand into additional markets.
What regions should we prioritize, and how aggressively do we want to scale?